Liberty Media is giant conglomerate with many businesses under its umbrella including QVC, Ticketmaster, DirecTV and of course, the Atlanta Braves. Among their success stories is a little website, started in a garage by a then-19-year-old Ryan DeLuca; Bodybuilders.com became a huge success, and was ultimately acquired by Liberty in 2008 for the princely sum of $100 million. Today the business makes approximately $150 million in sales a year.
But all is not well, it seems that three of Bodybuilder’s suppliers are being investigated by the US Attorney’s office for selling steroids. While charges are yet to be brought against Bodybuilder’s directly, an agent in the US Attorney’s office purchased 31 items from the site with 23 of them testing positive for anabolic steroids. That’s not so good. As well, the company has received multiple letters from the FDA accusing them of distributing steroids and unlawful package labeling.
Nicely done Liberty Media, I like what you’re doing; it’s just smart business to cut out the middle man.